Alianzo Rank Global Brands - Brazil

Total: 85

  # PROFILE
No variation 1 Petrobras Petrobras 21 76 79 68 88 52 0 45 76 0 44 0
No variation 2 Cacau Show Cacau Show 0 69 87 82 63 0 0 79 49 0 0 0
No variation 3 Bradesco Bradesco 0 63 62 97 70 53 0 50 67 0 0 0
Up 4 Itaú Itaú 1 67 67 90 84 53 0 49 49 0 0 0
No variation 5 Skol Skol 0 61 88 86 0 18 0 0 68 0 0 0
Up 6 Guaraná Antarctica Guaraná Antarctica 0 52 85 78 0 57 0 51 50 0 40 0
Down 7 Banco do Brasil Banco do Brasil 0 64 67 69 65 22 16 0 73 0 0 0
No variation 8 Hotel Urbano Hotel Urbano 50 55 83 12 61 0 0 71 42 0 0 0
No variation 9 O Boticário O Boticário 0 70 90 86 0 0 0 84 0 0 0 0
No variation 10 Lacta Lacta 0 44 77 76 0 0 0 0 51 0 0 0
No variation 11 Osklen Osklen 0 59 66 49 57 0 35 55 26 0 0 0
Up 12 Natura Brasil Natura Brasil 0 62 86 76 0 0 40 55 0 0 0 0
Down 13 Ambev Ambev 22 1 68 72 74 0 0 0 65 0 0 0
Up 14 Via Marte Via Marte 1 57 87 65 0 0 64 59 0 0 0 0
Down 15 Garoto Garoto 0 59 82 49 0 0 0 46 13 0 0 0
Down 16 AZUL - Linhas Aéreas Brasileiras AZUL - Linhas Aéreas Brasileiras 14 67 73 62 0 56 0 57 0 0 0 0
No variation 17 Eudora Eudora 0 50 81 76 0 0 0 60 0 0 0 0
Up 18 Magazine Luiza Magazine Luiza 44 62 79 90 0 0 58 0 0 0 0 0
Down 19 Kanui Kanui 0 49 75 49 17 45 0 55 0 0 0 0
No variation 20 GOL GOL 44 69 63 79 75 0 0 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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