Alianzo Rank Global Brands - Brazil

Total: 91

  # PROFILE
No variation 1 Petrobras Petrobras 21 70 83 65 91 54 0 55 77 0 41 0
No variation 2 Bradesco Bradesco 0 60 68 90 66 55 0 57 71 0 0 0
No variation 3 Guaraná Antarctica Guaraná Antarctica 0 67 94 86 0 58 0 60 46 0 38 0
No variation 4 Cacau Show Cacau Show 0 65 89 73 57 0 0 66 50 0 0 0
No variation 5 Itaú Itaú 1 64 70 90 85 54 0 59 49 0 0 0
Up 6 Ambev Ambev 40 63 76 56 67 0 0 0 65 0 0 0
Down 7 Banco do Brasil Banco do Brasil 0 61 75 64 61 22 16 0 66 0 0 0
No variation 8 Skol Skol 0 61 98 85 0 18 0 0 47 0 0 0
No variation 9 Hotel Urbano Hotel Urbano 50 53 86 12 55 0 0 80 36 0 0 0
Up 10 O Boticário O Boticário 0 59 90 95 0 0 0 68 0 0 0 0
Down 11 Osklen Osklen 0 56 69 47 52 0 35 60 26 0 0 0
Down 12 Lacta Lacta 0 52 68 66 0 0 0 0 51 0 0 0
Down 13 Garoto Garoto 0 55 93 77 0 0 0 38 13 0 0 0
Up 14 AZUL - Linhas Aéreas Brasileiras AZUL - Linhas Aéreas Brasileiras 14 67 68 71 0 57 0 64 0 0 0 0
Down 15 Natura Brasil Natura Brasil 0 58 93 86 0 0 9 36 0 0 0 0
No variation 16 Via Marte Via Marte 1 55 92 65 0 0 63 40 0 0 0 0
Up 17 Eudora Eudora 0 49 87 84 0 0 0 40 0 0 0 0
No variation 18 Magazine Luiza Magazine Luiza 44 61 84 83 0 0 58 0 0 0 0 0
Down 19 Kanui Kanui 0 47 82 42 15 46 0 62 0 0 0 0
Up 20 GOL GOL 21 69 67 84 67 0 0 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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