Youtube Local Brands - Espagne

Total: 1010

  # PROFILE SUBSCRIBERS VIEWS ranking
Up 1 Sony Pictures España EspacioSony 1,356,121 318,925,823

91

Down 2 Playstation España playstationES 885,023 64,192,830

91

No variation 3 Resistència Catalana Resistència Catalana 41,655 4,674,410

88

No variation 4 Vodafone Yu YUnotepierdasnada 288,885 212,750,008

87

Up 5 Coca-Cola España ConoceCocaCola 126,866 14,545,878

86

Down 6 Audi España audiespana 54,273 22,081,857

86

No variation 7 L'Oreal Paris España LorealParisES 277,416 102,381,804

82

No variation 8 Podemos PODEMOS 75,193 14,708,914

81

No variation 9 Ybarra grupoybarra 60,802 17,779,819

79

No variation 10 Movistar España movistar 37,561 39,950,533

79

Up 11 Volkswagen España volkswagenesp 25,699 21,508,829

79

Up 12 Nestlé España NestleTVCocina 174,437 41,267,309

78

Down 13 Huawei Device España huaweidevicees 57,480 9,103,567

78

Up 14 Leroy Merlin España leroymerlines 124,545 63,430,318

78

Up 15 McDonald's España McDonaldsSpain 26,727 69,263,627

78

Down 16 Xbox 360 España xboxes 46,396 13,015,380

77

Down 17 Garnier España Garnier España 122,239 88,517,231

77

Up 18 Ómnium Cultural Òmnium Cultural 11,154 4,362,092

76

Down 19 Decathlon España DecathlonEsp 79,947 62,520,958

76

Up 20 Kia Motors Iberia KiaMarketing 24,013 31,292,403

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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