Youtube Local Brands - Espagne

Total: 1013

  # PROFILE SUBSCRIBERS VIEWS ranking
Up 1 Sony Pictures España EspacioSony 1,380,718 336,364,339

89

Down 2 Playstation España playstationES 1,037,437 71,667,457

88

No variation 3 Vodafone Yu YUnotepierdasnada 304,143 228,188,076

86

No variation 4 Resistència Catalana Resistència Catalana 46,870 5,755,793

83

No variation 5 Coca-Cola España ConoceCocaCola 129,031 11,948,052

79

Up 6 Podemos PODEMOS 75,320 15,019,984

79

Down 7 Audi España audiespana 60,178 24,703,113

79

No variation 8 L'Oreal Paris España LorealParisES 288,999 98,510,945

78

No variation 9 Nintendo España Nintendo España 227,290 103,441,490

76

Up 10 McDonald's España McDonaldsSpain 29,026 74,877,613

76

Down 11 Lidl España lidlespana 81,608 44,807,422

76

Down 12 Lowi Lowi .es 4,748 13,624,288

76

Up 13 Decathlon España DecathlonEsp 84,176 66,178,065

75

Down 14 Leroy Merlin España leroymerlines 133,889 67,793,815

75

Up 15 Renault España RenaultESP 29,690 9,881,307

75

Down 16 Volkswagen España volkswagenesp 32,452 26,294,199

74

Down 17 Huawei Device España huaweidevicees 61,965 14,272,221

74

Down 18 Ybarra grupoybarra 64,108 19,254,809

73

Up 19 UNICEF España unicefESP 21,010 13,126,584

73

Up 20 Ómnium Cultural Òmnium Cultural 12,677 4,809,275

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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