Youtube Global Brands - Allemagne

Total: 129

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 BMW BMW 695,114 140,650,373

91

Up 2 Mercedes-Benz MercedesBenzTV 470,734 110,537,160

86

Down 3 Porsche Porsche 449,336 187,487,711

83

Up 4 adidas Skateboarding adidas Skateboarding 199,814 20,474,789

82

No variation 5 Puma Puma 233,563 167,167,681

82

Up 6 Lufthansa lufthansa 43,317 40,693,588

81

Down 7 Adidas adidas 487,085 118,503,562

81

Down 8 Playmobil playmobil 126,227 138,593,964

80

No variation 9 BMW Motorrad BMW Motorrad 85,489 23,278,310

79

Up 10 Leica Camera Mrleicacamera 37,056 6,350,570

77

Up 11 Volkswagen myvolkswagen 86,606 67,541,531

75

Up 12 Kuka KUKARobotGroup 55,037 22,203,458

74

No variation 13 Faber-Castell FaberCastellGroup 40,885 4,626,083

74

Up 14 Deutsche Telekom deutschetelekom 23,499 9,979,253

74

Up 15 Trivago trivago 44,472 263,196,975

73

Up 16 Snipes SNIPES 45,176 33,266,383

73

Down 17 Braun braun 36,564 21,683,177

73

Down 18 adidas Running adidasrunningtv 47,191 48,622,305

72

No variation 19 DHL DHL 21,736 14,653,602

70

Up 20 DB Bahn Deutsche Bahn Personenverkehr 8,510 31,602,183

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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