VKontakte Brands & Organisations

  # PROFILE MEMBERS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Сбербанк Сбербанк 2,108,895 2,312

100

No variation 2 Coca-Cola Coca-Cola 4,020,101 1,151

99

Up 3 Skittles Skittles 540,389 3,203

96

Down 4 Sunlight Sunlight 1,317,592 1,293

96

Up 5 Билайн Билайн 790,128 867

94

Down 6 KFC KFC 1,892,113 1,031

94

No variation 7 Marvel Russia Marvel Russia 319,079 2,028

93

Up 8 Adidas Originals Adidas Originals 477,568 2,479

92

Down 9 Kit Kat Kit Kat 238,008 2,305

92

Down 10 Adidas Adidas 625,240 1,733

91

Down 11 Audi Russia Audi Russia 351,571 2,448

91

Up 12 Pepsi Russia Pepsi Russia 1,947,887 1,205

91

Up 13 Letu Rossiya Letu Rossiya 141,432 1,870

90

Down 14 Samsung Mobile Samsung Mobile 1,243,264 373

90

Down 15 Дочки - Сыночки Дочки - Сыночки 748,860 885

89

Up 16 Korablik Rossiya Korablik Rossiya 522,886 1,046

89

Down 17 Nikon Russia Nikon Russia 349,006 399

87

Up 18 Chupa Chups Chupa Chups 169,777 2,367

87

Down 19 Rivegauche Rossiya Rivegauche Rossiya 265,609 407

87

Down 20 Ситилинк Ситилинк 158,702 1,242

87


Largest growth on VKontakte (Last 30 days)


# Profile   Difference
1 ПАО «НК «Роснефть» ПАО «НК «Роснефть»

+61
2 Ktonanovenkogo Rossiya Ktonanovenkogo Rossiya

+29
3 Migom Byelarus Migom Byelarus

+29
4 Air France Air France

+25
5 Victoria's Secret Victoria's Secret

+22

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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