Twitter Local Brands - Royaume Uni

Total: 661

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Metropolitan Police @metpoliceuk 1,146,448 128

87

No variation 2 PlayStation Europe @PlayStationEU 893,670 36

84

No variation 3 UK Parliament @UKParliament 1,350,151 34

84

No variation 4 Visit London @visitlondon 624,635 37

83

No variation 5 RSBP (Royal Society for the Protection of Birds) @Natures_Voice 279,495 76

81

Up 6 Visit Britain @VisitBritain 368,422 22

79

Down 7 Greenpeace UK @GreenpeaceUK 166,610 46

79

Up 8 Greater Manchester Police @gmpolice 566,236 16

79

Up 9 Amazon UK @AmazonUK 1,690,906 12

78

Down 10 Missguided @Missguided 430,684 66

78

Up 11 Land Rover UK @LandRover_UK 180,533 95

76

Down 12 Fragrance Direct @FragranceDirect 52,507 834

76

Down 13 Transport for London @TfL 2,270,562 1

76

Up 14 Police Scotland @policescotland 179,947 33

75

Down 15 UNICEF UK @UNICEF_uk 226,066 9

74

Down 16 British Heart Foundation (BHF) @TheBHF 306,157 7

74

Down 17 Adidas UK @adidasUK 827,244 4

73

Down 18 Nice (National Institute for Health and Care Excellence) @NICEcomms 139,930 9

73

Down 19 Pandora UK @PANDORA_UK 167,328 51

73

Down 20 Sony Pictures UK @SonyPicturesUK 278,770 8

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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