Twitter Local Brands - Royaume Uni

Total: 659

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Metropolitan Police @metpoliceuk 1,122,715 119

85

Up 2 Transport for London @TfL 2,231,979 41

83

Down 3 PlayStation Europe @PlayStationEU 889,452 33

82

Down 4 UK Parliament @UKParliament 1,335,593 35

81

Up 5 Visit London @visitlondon 606,265 43

81

Down 6 Adidas UK @adidasUK 823,814 147

81

No variation 7 Visit Britain @VisitBritain 365,870 33

79

No variation 8 Greenpeace UK @GreenpeaceUK 165,335 38

77

Up 9 Amazon UK @AmazonUK 1,690,741 8

76

Up 10 Greater Manchester Police @gmpolice 561,301 9

75

Down 11 RSBP (Royal Society for the Protection of Birds) @Natures_Voice 275,779 14

75

No variation 12 Missguided @Missguided 426,714 26

74

No variation 13 B&M Stores @bmstores 71,125 385

74

Up 14 Fragrance Direct @FragranceDirect 50,856 486

73

Up 15 Police Scotland @policescotland 175,536 40

73

Down 16 UNICEF UK @UNICEF_uk 225,699 11

73

Up 17 British Heart Foundation (BHF) @TheBHF 305,009 7

72

Down 18 Boots @BootsUK 102,990 61

72

Down 19 Cadbury UK @CadburyUK 301,813 25

71

No variation 20 Design Council UK @designcouncil 142,096 7

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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