Twitter Local Brands - Royaume Uni

Total: 662

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Metropolitan Police @metpoliceuk 1,194,411 103

86

No variation 2 PlayStation Europe @PlayStationEU 915,543 30

83

No variation 3 UK Parliament @UKParliament 1,379,594 30

82

No variation 4 Visit London @visitlondon 665,839 25

81

No variation 5 Greenpeace UK @GreenpeaceUK 169,824 60

79

No variation 6 Adidas UK @adidasUK 832,490 39

79

No variation 7 Visit Britain @VisitBritain 377,143 23

78

No variation 8 Greater Manchester Police @gmpolice 579,476 18

78

No variation 9 Missguided @Missguided 433,872 49

77

No variation 10 Transport for London @TfL 2,359,698 3

77

No variation 11 RSBP (Royal Society for the Protection of Birds) @Natures_Voice 291,633 14

76

No variation 12 Police Scotland @policescotland 208,205 38

74

No variation 13 Volkswagen UK @UKVolkswagen 163,091 36

73

Up 14 Fragrance Direct @FragranceDirect 54,458 294

73

Up 15 Sony Pictures UK @SonyPicturesUK 277,082 14

73

Down 16 Selfridges @Selfridges 343,384 6

73

Down 17 UNICEF UK @UNICEF_uk 228,050 8

73

Up 18 Nice (National Institute for Health and Care Excellence) @NICEcomms 149,245 10

72

Up 19 Cadbury UK @CadburyUK 302,960 20

72

Down 20 Amazon UK @AmazonUK 1,689,766 0

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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