Twitter Local Brands - Mexique

Total: 257

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 6,939,392 66

88

No variation 2 UNAM @UNAM_MX 2,927,034 80

86

No variation 3 Ticketmaster México @Ticketmaster_Me 1,431,391 36

81

No variation 4 Nike México @nikemexico 517,074 149

78

Up 5 PlayStation Latinoamérica @PlayStation_LA 1,018,026 21

78

Down 6 Gandhi @LibreriasGandhi 1,584,016 10

78

Up 7 Volkswagen de México @Volkswagen_MX 884,179 48

77

Down 8 Semar @SEMAR_mx 755,003 18

77

Down 9 Greenpeace Mexico @greenpeacemx 406,289 48

76

No variation 10 Centro de Capacitación Cinematográfica, A.C. @CCCMexico 391,758 34

76

Up 11 Eleconomista México @eleconomista 357,552 9

76

Up 12 Instituto Politécnico Nacional @IPN_MX 766,736 21

75

Down 13 Xbox Mexico @XboxMexico 579,752 12

75

Up 14 Starbucks Mexico @StarbucksMex 484,999 21

73

Up 15 El Palacio de Hierro @palaciohierro 815,333 4

72

Down 16 Sony Pictures Mexico @SonyPicturesMX 1,245,085 2

72

Up 17 Converse Mexico @converse_mexico 642,470 9

72

Up 18 Secretaría de Movilidad de Jalisco @MovilidadJal 480,908 6

72

Up 19 Policía Federal (México) @PoliciaFedMx 282,271 7

72

Down 20 Gobierno de Veracruz @GobiernoVer 388,165 13

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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