Twitter Local Brands - Italie

Total: 326

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 IKEA Italia @IKEAITALIA 609,464 512

85

No variation 2 La Feltrinelli @LaFeltrinelli 744,242 31

81

No variation 3 Greenpeace Italia @Greenpeace_ITA 516,207 23

80

Up 4 Partito Democratico @pdnetwork 233,964 62

79

No variation 5 Palazzo Chigi - Governo Italiano @Palazzo_Chigi 565,791 10

77

Down 6 UNICEF Italia @UNICEF_Italia 331,235 30

77

Up 7 Esteri Italia @ItalyMFA 101,422 51

75

Down 8 Infiniti USA @INFINITIUSA 212,152 17

75

No variation 9 Samsung Italia @SamsungItalia 262,952 18

74

No variation 10 Focus Italia @Focus_it 141,392 10

73

No variation 11 Liberoquotidiano Italia @Libero_official 190,434 3

71

Up 12 Romatoday Italia @romatoday 273,480 2

70

No variation 13 Lettera43 Italia @Lettera43 99,070 2

70

Down 14 Vodafone Italia @VodafoneIT 359,241 1

69

Up 15 Melablog Italia @melablog 185,890 1

69

Down 16 Carrefour Italia @CarrefourItalia 98,543 16

68

Up 17 Ilmattino Italia @mattinodinapoli 227,106 0

68

Up 18 Ninjamarketing Italia @ninjamarketing 42,675 3

68

Down 19 Audi Italia @AudiIT 67,637 16

67

No variation 20 Renault Italia @renaultitalia 86,396 6

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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