Twitter Local Brands - Argentine

Total: 130

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Greenpeace Argentina @GreenpeaceArg 426,868 31

80

No variation 2 Buenos Aires Participación Ciudadana @BAPartCiudadana 250,417 445

79

No variation 3 Movistar Argentina @MovistarArg 271,162 42

77

No variation 4 McDonald's Argentina @McDonalds_Ar 306,992 42

75

No variation 5 Losandes Argentina @LosAndesDiario 186,137 5

72

Up 6 Garbarino @garbarino 498,616 4

71

No variation 7 Personal @PersonalAr 403,036 2

70

Up 8 Frasespiolas Argentina @frasesmegustan 211,875 20

70

Down 9 Samsung Argentina @SamsungArg 308,619 4

70

Up 10 Diaadia Argentina @diaadiacomar 281,261 1

68

Down 11 Lagaceta Argentina @LaGacetaTucuman 192,380 1

67

Up 12 Claro Argentina @ClaroArgentina 347,647 0

67

Down 13 Unlp Argentina @unlp 193,675 3

67

Down 14 Peugeot Argentina @peugeotarg 84,172 8

67

No variation 15 Tránsito Córdoba @TransitoCordoba 164,502 3

66

Up 16 Radionacional Argentina @NacionalAM870 115,388 1

66

Down 17 Cinesargentinos Argentina @SirChandler 26,763 12

65

No variation 18 Coca-Cola Argentina @CocaColaAr 302,041 0

65

No variation 19 Falabella Argentina @Falabella_ar 162,172 0

64

Up 20 BBVA Banco Francés @BBVAFrancesArg 138,293 2

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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