Linkedin Global Brands - Danemark

Total: 25

No variation 1 Maersk Group Maersk Group 128,213 2,231


No variation 2 Maersk Line Maersk Line 190,535 1,728


No variation 3 Carlsberg Carlsberg 153,749 5,192


No variation 4 Danfoss Danfoss 93,804 1,613


No variation 5 Vestas Vestas 180,195 1,416


No variation 6 UNOPS UNOPS 48,760 291


No variation 7 Novo Nordisk Novo Nordisk 458,827 1,737


No variation 8 Lego Lego 286,657 169


Up 9 Grundfos Grundfos 75,925 1,168


Down 10 Sitecore Sitecore 26,133 173


Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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