Linkedin Brands & Organisations - Brésil

Total: 74

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Petrobras Petrobras 608,099 10,051

85

No variation 2 Itaú Itaú 351,847 3,835

81

No variation 3 FGV FGV 577,762 995

80

No variation 4 BM&FBOVESPA BM&FBOVESPA 127,653 850

75

No variation 5 Nubank Nubank 43,893 4,762

75

No variation 6 Pão de Açúcar Pão de Açúcar 267,537 4,053

74

Up 7 Gerdau Gerdau 186,735 3,808

73

No variation 8 GOL GOL 139,972 722

73

No variation 9 Lojas Renner Lojas Renner 197,814 844

72

Down 10 Ambev Ambev 373,665 7,585

72

No variation 11 Santander Brasil Santander Brasil 39,585 2,463

70

Up 12 MRV Engenharia MRV Engenharia 83,103 2,885

70

Down 13 Resultados Digitais Resultados Digitais 12,559 110

70

No variation 14 Stefanini Stefanini 115,447 904

69

No variation 15 Bradesco Bradesco 159,911 4,312

68

No variation 16 Porto Seguro Porto Seguro 120,609 4,258

67

Up 17 Sicredi Sicredi 59,957 2,094

64

Up 18 Empregos Brasil Empregos Brasil 34,344 192

63

Up 19 C&A Brasil C&A Brasil 52,059 3,376

63

Down 20 Banco do Brasil Banco do Brasil 97,869 1,328

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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