Facebook Local Brands - Espagne

Total: 1771

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,670,239 228,486

83

No variation 2 McDonald's España McDonald's España 1,034,961 71,289

80

Up 3 Policía España Policía España 545,849 32,194

76

Up 4 Carrefour España Carrefour España 1,198,683 14,105

76

No variation 5 Ybarra Ybarra 675,509 19,473

76

No variation 6 Podemos Podemos 923,471 10,343

75

Up 7 Mr. Wonderful Mr. Wonderful 676,625 10,978

74

Up 8 Izquierda Unida Izquierda Unida 252,060 23,805

74

Up 9 Mini España Mini España 413,007 17,083

74

Down 10 Nestlé España Nestlé España 435,157 15,180

73

Down 11 Burger King España Burger King España 952,802 5,766

73

Up 12 Dia España Dia España 859,917 5,847

73

No variation 13 Starbucks España Starbucks España 680,952 8,588

73

Up 14 AliExpress España AliExpress España 1,063,333 3,394

72

Down 15 Lidl España Lidl España 1,873,925 1,776

72

Down 16 Royal Canin España Royal Canin España 164,001 23,560

72

Down 17 Hyundai España Hyundai España 380,248 12,558

72

No variation 18 Decathlon España Decathlon España 2,422,164 1,347

72

Down 19 Bet365 España Bet365 España 338,300 8,152

72

No variation 20 Dacia España Dacia España 250,272 16,286

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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