Facebook Local Brands - Espagne

Total: 1776

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,593,002 227,525

82

No variation 2 Lidl España Lidl España 1,837,982 54,598

81

Up 3 Ybarra Ybarra 651,005 34,437

77

Up 4 Bet365 España Bet365 España 328,132 60,084

77

Up 5 Volkswagen España Volkswagen España 541,622 32,317

76

Up 6 Podemos Podemos 919,547 16,167

76

Down 7 McDonald's España McDonald's España 999,085 17,464

76

Up 8 Primark España Primark España 974,754 12,878

75

Up 9 Carrefour España Carrefour España 1,145,622 9,315

75

Down 10 Policía España Policía España 535,390 19,603

75

No variation 11 Leroy Merlin España Leroy Merlin España 948,984 5,610

73

No variation 12 Starbucks España Starbucks España 678,529 9,547

73

Up 13 Mini España Mini España 402,112 12,977

73

Down 14 Kit kat Spain Kit kat Spain 537,174 13,424

73

No variation 15 Nescafé Dolce Gusto España Nescafé Dolce Gusto España 277,273 17,921

73

Up 16 Mr. Wonderful Mr. Wonderful 666,407 6,095

73

Up 17 UNICEF España UNICEF España 140,695 23,449

72

Down 18 Ikea España Ikea España 1,224,908 2,985

72

Down 19 Mossos d'Esquadra Mossos d'Esquadra 302,992 11,427

72

Down 20 Privalia España Privalia España 1,355,180 2,370

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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