Facebook Local Brands - Portugal

  • Açores
  • Aveiro
  • Beja
  • Braga
  • Bragança
  • Castelo Branco
  • Coimbra
  • Évora
  • Faro
  • Guarda
  • Leiria
  • Lisboa
  • Madeira
  • Portalegre
  • Porto
  • Santarém
  • Setúbal
  • Viana do Castelo
  • Vila Real
  • Viseu

Total: 43

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Laredoute Portugal Laredoute Portugal 499,914 19,839

75

No variation 2 Sagres Sagres 247,984 4,891

68

Up 3 Dioguinho Portugal Dioguinho Portugal 378,497 1,131

67

Down 4 Lipton Portugal Lipton Portugal 279,762 2,590

67

No variation 5 Telepizza Portugal Telepizza Portugal 316,060 679

65

Up 6 Remax Portugal Remax Portugal 78,348 1,361

63

Up 7 Zippy Portugal Zippy Portugal 196,121 536

63

Down 8 Decathlon Portugal Decathlon Portugal 354,332 341

63

Up 9 Kuantokusta Portugal Kuantokusta Portugal 52,494 1,860

63

Up 10 Zerozero Portugal Zerozero Portugal 158,592 402

62

Down 11 Pedigree Portugal Pedigree Portugal 127,387 788

62

Up 12 Zonlusomundo Portugal Zonlusomundo Portugal 143,721 404

62

Down 13 Tsf Portugal Tsf Portugal 285,874 142

62

Up 14 Dinheirovivo Portugal Dinheirovivo Portugal 209,568 200

61

Down 15 Universidade de Coimbra (UC) Universidade de Coimbra (UC) 65,619 730

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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