Facebook Local Brands - Philippines

  • Autonomous Region in Muslim Mindanao
  • Bicol
  • Cagayan Valley
  • Calabarzon
  • Caraga
  • Central Luzon
  • Central Visayas
  • Cordillera Administrative Region
  • Davao
  • Eastern Visayas
  • Ilocos
  • Mimaropa
  • National Capital Region
  • Northern Mindanao
  • Soccsksargen
  • Western Visayas
  • Zamboanga Peninsula

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 McDonald's Philippines McDonald's Philippines 4,776,567 113,902

85

No variation 2 Jollibee Jollibee 5,213,843 46,933

84

No variation 3 Samsung Mobile Philippines Samsung Mobile Philippines 3,744,031 21,799

80

No variation 4 Smart Communications, Inc. Smart Communications, Inc. 3,758,834 5,690

77

No variation 5 Globe Telecom Globe Telecom 4,287,557 3,876

77

Up 6 Oxygen Oxygen 2,286,263 5,594

75

Down 7 Starbucks Philippines Starbucks Philippines 2,401,046 3,678

75

No variation 8 Philippine National Police (PNP) Philippine National Police (PNP) 883,701 7,711

74

No variation 9 Havaianas Philippines Havaianas Philippines 1,137,833 3,961

72

Up 10 OLX.ph by Sulit OLX.ph by Sulit 3,584,716 547

70

Down 11 Nescafé Dolce Gusto España Nescafé Dolce Gusto España 287,152 6,846

70

Up 12 Asociación Española Contra el Cáncer Asociación Española Contra el Cáncer 313,917 3,657

70

Down 13 Opel España Opel España 347,034 3,571

69

Down 14 Nivea España Nivea España 423,562 3,218

69

No variation 15 Costa Cruceros Costa Cruceros 341,808 3,091

69

No variation 16 Kia Motors Iberia Kia Motors Iberia 308,106 2,721

68

No variation 17 edreams España edreams España 238,728 2,809

68

Up 18 Alcampo Alcampo 551,765 1,077

68

Down 19 Lexus España Lexus España 258,433 2,314

68

No variation 20 VIPS VIPS 651,926 589

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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