Facebook Local Brands - Mexique

Total: 221

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Corona México Corona México 7,167,877 482,866

89

No variation 2 Cinépolis Cinépolis 11,593,985 42,800

85

No variation 3 Volkswagen de México Volkswagen de México 5,052,852 59,615

84

Up 4 Sony Pictures Mexico Sony Pictures Mexico 3,697,384 66,418

83

No variation 5 Starbucks Mexico Starbucks Mexico 3,838,208 60,602

83

Down 6 Andrea Andrea 4,734,377 25,794

81

Up 7 Lyncott Lyncott 1,257,107 84,862

81

Down 8 Mary Kay de México Mary Kay de México 3,694,423 19,061

80

Up 9 Cerveza Tecate Cerveza Tecate 2,979,206 26,095

79

Down 10 Converse Mexico Converse Mexico 5,557,342 9,446

79

Down 11 Xbox Mexico Xbox Mexico 3,336,989 16,229

79

No variation 12 El Palacio de Hierro El Palacio de Hierro 3,609,634 10,771

79

Up 13 Cerveza Victoria México Cerveza Victoria México 3,138,399 13,870

79

Up 14 PlayStation Latinoamérica PlayStation Latinoamérica 3,963,539 10,458

78

Down 15 Tostitos MX Tostitos MX 1,184,261 53,156

78

Up 16 Marías Gamesa Marías Gamesa 797,190 66,839

77

Down 17 Sams Club México Sams Club México 5,057,383 3,812

77

Up 18 Chokis Chokis 1,189,537 27,794

77

Down 19 Bonafont Bonafont 2,022,422 9,673

77

Up 20 UNAM UNAM 1,989,755 6,830

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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