Facebook Local Brands - Mexique

Total: 222

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Corona México Corona México 7,165,590 485,378

89

Up 2 Cinépolis Cinépolis 11,616,844 25,868

84

No variation 3 Starbucks Mexico Starbucks Mexico 3,844,532 77,760

84

Down 4 Volkswagen de México Volkswagen de México 5,063,861 44,808

83

Down 5 Andrea Andrea 4,733,876 40,898

82

Up 6 Hsbc México Hsbc México 744,251 116,899

81

Down 7 Mary Kay de México Mary Kay de México 3,697,453 25,852

81

Down 8 Walmart México Walmart México 6,471,221 12,086

80

Down 9 Lyncott Lyncott 1,260,008 63,178

80

No variation 10 Cerveza Tecate Cerveza Tecate 2,980,110 26,240

80

Down 11 Converse Mexico Converse Mexico 5,557,052 11,515

79

Down 12 Sams Club México Sams Club México 5,070,977 14,797

79

Down 13 El Palacio de Hierro El Palacio de Hierro 3,611,595 12,837

79

Down 14 Cerveza Victoria México Cerveza Victoria México 3,143,236 14,359

79

Up 15 PlayStation Latinoamérica PlayStation Latinoamérica 3,962,440 9,724

78

Down 16 Tostitos MX Tostitos MX 1,183,718 53,147

77

No variation 17 Bonafont Bonafont 2,022,617 11,899

77

No variation 18 Xbox Mexico Xbox Mexico 3,336,458 7,101

77

Up 19 Chokis Chokis 1,189,135 27,803

77

Down 20 Marías Gamesa Marías Gamesa 797,012 43,570

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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