Facebook Local Brands - Inde

Total: 243

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,321,955 983,912

90

No variation 2 ICICI Bank ICICI Bank 5,071,977 426,926

89

Up 3 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,496,649 41,953

86

Down 4 Yes Bank Yes Bank 6,405,985 106,687

85

No variation 5 Gillette India Gillette India 2,955,384 633,673

85

No variation 6 eBay India eBay India 3,757,312 130,543

85

No variation 7 Axis Bank Axis Bank 3,329,001 105,330

84

Up 8 Colgate India Colgate India 2,777,023 106,239

83

Down 9 Cafe Coffee Day Cafe Coffee Day 4,647,238 77,751

83

No variation 10 State Bank of India State Bank of India 13,637,540 16,297

83

No variation 11 LIC India Forever LIC India Forever 5,771,123 26,756

81

Up 12 Indian National Congress Indian National Congress 4,294,738 20,009

81

Down 13 National Geographic Channel India National Geographic Channel India 8,664,469 8,703

80

Up 14 Aam Aadmi Party (AAP) Aam Aadmi Party (AAP) 2,775,377 17,089

79

Up 15 Pepsi India Pepsi India 4,497,050 18,190

79

Down 16 BMW India BMW India 3,109,138 17,804

79

Down 17 Kurkure Kurkure 2,965,532 64,227

79

Down 18 Lay's India Lay's India 3,373,820 20,457

79

Up 19 Ibpsexamguru Bhārat Ibpsexamguru Bhārat 1,048,522 51,704

79

Down 20 Aircel India Aircel India 9,899,238 4,024

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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