Facebook Local Brands - France

Total: 413

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Institut National de l'Audiovisuel (INA) Institut National de l'Audiovisuel (INA) 679,754 48,364

78

No variation 2 M&M's France M&M's France 2,322,792 14,758

77

Up 3 Coca-Cola France Coca-Cola France 3,226,032 17,395

77

Down 4 Orangina Orangina 980,512 24,485

77

Up 5 Nutella France Nutella France 2,912,824 5,777

76

Down 6 Audi France Audi France 589,189 22,195

75

Up 7 Garnier France Garnier France 496,543 24,515

75

Down 8 Danette France Danette France 1,297,019 10,953

75

Up 9 Volkswagen France Volkswagen France 738,159 9,750

74

Up 10 Bioderma France Bioderma France 444,633 16,935

74

Up 11 AXA France AXA France 198,530 42,423

74

Down 12 Greenpeace France Greenpeace France 432,966 13,001

73

Down 13 Maggi France Maggi France 358,987 35,427

73

Up 14 Gendarmerie Nationale Française Gendarmerie Nationale Française 551,185 10,147

73

Down 15 Sephora France Sephora France 1,094,632 4,420

73

No variation 16 Sony Pictures Releasing France Sony Pictures Releasing France 778,091 6,947

73

Up 17 Samsung France Samsung France 1,842,060 2,582

73

Up 18 Police France Police France 515,775 7,074

72

Down 19 Lancome France Lancome France 304,911 26,124

72

Up 20 Nocibé France Nocibé France 699,436 5,071

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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