Facebook Local Brands - Colombie

Total: 97

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Baileys Colombia Baileys Colombia 358,577 54,916

76

No variation 2 Cerveza Poker Cerveza Poker 1,110,112 12,918

75

Up 3 Chapstick Colombia Chapstick Colombia 147,940 26,100

72

Down 4 Policía Colombia Policía Colombia 1,349,946 2,383

72

Up 5 Eluniversal Colombia Eluniversal Colombia 463,130 3,147

70

No variation 6 Movistar Colombia Movistar Colombia 1,765,110 954

70

No variation 7 Centro Democrático Centro Democrático 287,335 4,307

70

Up 8 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 615,849 1,301

68

Up 9 FloresparaColombia FloresparaColombia 75,212 19,564

67

Down 10 Carulla Carulla 781,291 569

67

Down 11 Latam Colombia Latam Colombia 1,187,125 332

67

No variation 12 Rcn Colombia Rcn Colombia 364,043 706

66

Up 13 Laopinion Colombia Laopinion Colombia 247,375 1,071

66

Down 14 Alkosto Colombia Alkosto Colombia 485,448 647

66

No variation 15 Americanino Colombia Americanino Colombia 274,326 1,078

66

No variation 16 Toyota Colombia Toyota Colombia 41,654 9,161

65

Up 17 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 287,720 350

63

Up 18 Electrodomesticos la 14 Electrodomesticos la 14 254,083 258

62

Up 19 Corona Corona 108,936 509

62

Up 20 Banco de la República de Colombia Banco de la República de Colombia 102,112 470

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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