Facebook Local Brands - Brésil

Total: 532

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,184,695 476,809

91

Up 2 Samsung Mobile Brasil Samsung Mobile Brasil 3,703,733 857,356

90

Down 3 Burger King Brasil Burger King Brasil 6,826,041 373,250

89

No variation 4 Samsung Brasil Samsung Brasil 3,890,647 548,176

89

Up 5 C&A Brasil C&A Brasil 5,145,373 278,488

88

Down 6 Caixa Econômica Federal Caixa Econômica Federal 2,925,810 470,061

87

No variation 7 Subway Brasil Subway Brasil 6,892,712 176,254

87

No variation 8 Netflix Brasil Netflix Brasil 8,540,358 94,902

86

Up 9 Johnnie Walker Brasil Johnnie Walker Brasil 2,930,223 338,998

86

Up 10 Volkswagen Brasil Volkswagen Brasil 3,879,257 241,604

86

Down 11 Sony Pictures Brasil Sony Pictures Brasil 2,933,126 235,437

86

Up 12 Bis Bis 6,062,789 172,126

85

Up 13 Vou de Marisa Vou de Marisa 5,175,281 140,293

85

Down 14 Intel Brasil Intel Brasil 3,259,664 136,932

85

Up 15 Tele Sena Tele Sena 1,995,884 164,846

84

Down 16 Riachuelo Riachuelo 5,595,975 50,174

84

Up 17 Mary Kay Brasil Mary Kay Brasil 6,381,698 47,157

83

No variation 18 SAZÓN Brasil SAZÓN Brasil 3,204,980 94,682

83

Down 19 CVC Viagens CVC Viagens 2,949,914 93,434

83

Up 20 Habib's Habib's 3,662,662 91,820

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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