Facebook Local Brands - Brésil

Total: 525

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,527,322 1,050,624

93

Up 2 Netflix Brasil Netflix Brasil 8,869,121 334,291

90

Down 3 Samsung Brasil Samsung Brasil 3,977,607 859,329

90

Up 4 C&A Brasil C&A Brasil 5,284,175 320,173

88

Down 5 Burger King Brasil Burger King Brasil 7,056,164 191,714

87

Up 6 Subway Brasil Subway Brasil 7,097,759 157,101

87

Up 7 Samsung Mobile Brasil Samsung Mobile Brasil 3,991,539 270,896

87

Down 8 Bis Bis 6,037,734 271,860

87

Up 9 Honda Dream Brasil Honda Dream Brasil 4,430,504 192,985

86

Down 10 Pantene Brasil Pantene Brasil 5,081,490 171,129

86

No variation 11 Maquiagem Avon Maquiagem Avon 6,715,924 118,774

86

Up 12 Habib's Habib's 3,703,402 104,685

84

Down 13 SAZÓN Brasil SAZÓN Brasil 3,224,117 130,150

84

Up 14 Vou de Marisa Vou de Marisa 5,244,880 74,523

84

Up 15 Nutella Brasil Nutella Brasil 3,534,992 86,001

84

Up 16 Sony Pictures Brasil Sony Pictures Brasil 3,131,268 80,248

84

No variation 17 OMO Brasil OMO Brasil 2,514,627 182,246

83

Up 18 Havan Havan 5,073,607 43,165

83

Down 19 Outback Steakhouse Outback Steakhouse 4,397,939 55,486

83

Up 20 Johnnie Walker Brasil Johnnie Walker Brasil 2,940,063 133,326

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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