Facebook Local Brands - Brésil

Total: 527

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Samsung Brasil Samsung Brasil 6,542,437 601,541

99

Up 2 Bob's Bob's 3,876,119 417,666

96

Down 3 Halls Brasil Halls Brasil 5,787,127 245,915

96

Up 4 Johnson's Baby Brasil Johnson's Baby Brasil 3,241,970 625,920

96

Up 5 C&A Brasil C&A Brasil 5,328,495 169,070

95

Down 6 Facebook Brasil Facebook Brasil 15,556,244 62,296

95

No variation 7 Bis Bis 6,031,890 171,964

94

No variation 8 Burger King Brasil Burger King Brasil 7,125,565 77,734

93

Up 9 Netflix Brasil Netflix Brasil 8,950,064 53,791

93

Up 10 Doritos Brasil Doritos Brasil 2,349,604 177,539

93

Down 11 Fiat Automóveis Brasil Fiat Automóveis Brasil 6,602,184 54,401

92

Up 12 Habib's Habib's 3,712,923 98,195

92

Up 13 Maquiagem Natura Maquiagem Natura 3,180,370 119,011

91

Down 14 Subway Brasil Subway Brasil 7,127,430 37,947

91

Down 15 Pantene Brasil Pantene Brasil 5,081,979 138,004

91

Up 16 Johnnie Walker Brasil Johnnie Walker Brasil 2,936,830 90,635

91

Up 17 Olla Olla 1,493,926 350,002

91

Up 18 Havan Havan 5,160,156 30,431

91

Down 19 Honda Automóveis do Brasil Honda Automóveis do Brasil 2,463,975 80,875

91

No variation 20 OMO Brasil OMO Brasil 2,513,286 152,562

90

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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