Facebook Local Brands - Argentine

Total: 119

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Greenpeace Argentina Greenpeace Argentina 2,732,704 24,030

87

No variation 2 McDonald's Argentina McDonald's Argentina 2,948,030 20,772

87

No variation 3 Claro Argentina Claro Argentina 2,869,759 16,257

85

Up 4 Johnson's Baby Argentina Johnson's Baby Argentina 449,532 10,568

80

Down 5 Falabella Argentina Falabella Argentina 1,619,766 2,152

79

No variation 6 Samsung Argentina Samsung Argentina 2,972,380 794

79

Up 7 Tusecreto Argentina Tusecreto Argentina 342,936 6,807

78

Up 8 Honda Argentina Honda Argentina 879,218 2,956

78

No variation 9 Garbarino Garbarino 2,635,146 636

78

Up 10 Dafiti Argentina Dafiti Argentina 1,608,411 851

77

Down 11 Rimmel Moda Rimmel Moda 320,331 6,915

77

Down 12 Lagaceta Argentina Lagaceta Argentina 601,381 2,169

77

Down 13 Ciudad Argentina Ciudad Argentina 1,320,680 835

77

Down 14 Frizzé Frizzé 2,364,130 918

77

Down 15 Peugeot Argentina Peugeot Argentina 663,897 1,901

76

No variation 16 La Segunda Seguros La Segunda Seguros 142,507 8,939

76

Down 17 Easy Argentina Easy Argentina 790,919 1,406

76

No variation 18 Buenos Aires Participación Ciudadana Buenos Aires Participación Ciudadana 370,799 2,335

75

No variation 19 Citroën Argentina Citroën Argentina 609,180 974

74

Up 20 Unlp Argentina Unlp Argentina 111,814 2,948

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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