Facebook Local Brands - Argentine

Total: 119

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 McDonald's Argentina McDonald's Argentina 2,882,846 52,077

82

Up 2 Garbarino Garbarino 2,572,722 35,810

81

Down 3 Frizzé Frizzé 2,368,825 52,847

81

No variation 4 Greenpeace Argentina Greenpeace Argentina 2,680,154 27,043

80

No variation 5 Samsung Argentina Samsung Argentina 2,891,548 11,097

78

No variation 6 Claro Argentina Claro Argentina 2,874,845 13,054

77

Up 7 Peugeot Argentina Peugeot Argentina 633,113 10,066

74

Up 8 Movistar Argentina Movistar Argentina 2,584,982 1,704

73

Down 9 Easy Argentina Easy Argentina 733,176 5,029

73

No variation 10 Buenos Aires Participación Ciudadana Buenos Aires Participación Ciudadana 371,425 10,742

72

Up 11 Citroën Argentina Citroën Argentina 599,683 4,170

71

Up 12 Losandes Argentina Losandes Argentina 782,921 2,047

71

Down 13 Falabella Argentina Falabella Argentina 1,595,234 1,375

71

Up 14 Dafiti Argentina Dafiti Argentina 1,545,372 1,308

71

Up 15 La Segunda Seguros La Segunda Seguros 133,189 13,349

70

Down 16 Honda Argentina Honda Argentina 862,219 2,583

70

Down 17 Rimmel Moda Rimmel Moda 317,298 5,387

70

No variation 18 Zonaprop Argentina Zonaprop Argentina 213,332 6,391

69

Down 19 Ciudad Argentina Ciudad Argentina 1,288,815 620

69

Up 20 Netshoes Argentina Netshoes Argentina 1,358,199 602

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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