Facebook Global Brands - Suède

Total: 57

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Scania Scania 1,746,512 92,452

90

Down 2 Nobel Prize Nobel Prize 3,954,488 9,647

85

No variation 3 H&M H&M 33,140,924 511

84

No variation 4 TrueCaller TrueCaller 2,413,111 3,662

81

No variation 5 ABSOLUT ABSOLUT 7,216,913 1,129

81

Up 6 Make Up Store Make Up Store 137,448 34,304

80

Down 7 COS (Collection of Style) COS (Collection of Style) 434,778 7,863

79

No variation 8 Volvo Cars Volvo Cars 1,845,680 1,082

77

Up 9 Daniel Wellington Daniel Wellington 870,447 1,175

76

Up 10 Hasselblad Hasselblad 334,657 3,080

75

Down 11 Happy Socks Happy Socks 577,845 946

74

No variation 12 K-Swiss K-Swiss 765,154 455

72

No variation 13 Electrolux Electrolux 4,506,515 81

72

Up 14 SKF SKF 349,015 962

71

Down 15 Hästens Hästens 346,964 795

71

No variation 16 & Other Stories & Other Stories 261,202 663

70

No variation 17 Rebtel Rebtel 227,678 234

68

Up 18 Atlas Copco Atlas Copco 41,149 1,513

67

Up 19 Propellerhead Propellerhead 104,147 435

67

Down 20 SAS (Scandinavian Airlines System) SAS (Scandinavian Airlines System) 1,225,785 23

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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