Facebook Global Brands - Pays Bas

Total: 111

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Shell Shell 7,416,411 652,488

99

No variation 2 Philips Philips 9,150,636 29,433

90

No variation 3 Tommy Hilfiger Tommy Hilfiger 11,878,004 17,615

90

No variation 4 IKEA Foundation IKEA Foundation 1,263,152 118,278

89

No variation 5 Greenpeace Greenpeace 2,895,038 13,730

85

Up 6 I amsterdam I amsterdam 784,368 15,873

81

Down 7 G-Star Raw G-Star Raw 2,336,166 13,030

81

No variation 8 Booking Booking 8,376,336 244

78

Up 9 PrimaDonna PrimaDonna 233,709 9,580

77

Down 10 TravelBird TravelBird 875,159 2,287

76

Up 11 Suitsupply Suitsupply 468,305 3,655

76

Down 12 Orangina International Orangina International 1,550,828 1,305

75

Down 13 Viktor & Rolf Viktor & Rolf 322,481 2,970

75

No variation 14 Ketel One Ketel One 917,071 1,196

75

No variation 15 Hunkemöller Hunkemöller 1,690,840 708

74

No variation 16 Moccona Moccona 174,604 5,038

74

No variation 17 Heineken Heineken 23,484,810 15

73

Up 18 Marie Jo Marie Jo 191,796 2,395

73

Up 19 Scotch & Soda Scotch & Soda 353,488 1,247

72

Up 20 Rituals Cosmetics Rituals Cosmetics 1,098,366 421

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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