Facebook Global Brands - Inde

Total: 275

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Fastrack Fastrack 9,257,657 266,673

97

No variation 2 Cadbury Celebrations Cadbury Celebrations 4,765,746 589,770

96

No variation 3 Cadbury Bournville Cadbury Bournville 3,829,231 567,547

95

No variation 4 Kingfisher Kingfisher 7,413,822 62,992

92

No variation 5 Flipkart Flipkart 7,575,564 30,098

91

Up 6 CaratLane CaratLane 1,664,677 79,973

90

Down 7 ShopClues ShopClues 4,658,573 24,978

89

No variation 8 Craftsvilla Craftsvilla 6,635,286 12,266

88

No variation 9 Lifestyle International Lifestyle International 4,567,658 11,121

87

Up 10 Mensxp Mensxp 3,063,280 11,425

86

Down 11 Tata Docomo Tata Docomo 12,911,426 4,477

86

Up 12 Telugu Desam Party Telugu Desam Party 3,364,675 12,752

86

Down 13 Godrej Appliances Godrej Appliances 2,485,834 15,929

85

Up 14 Reliance Digital Reliance Digital 4,573,430 5,291

83

Down 15 Jet Airways Jet Airways 3,125,760 5,028

83

Down 16 Snapdeal Snapdeal 4,948,065 1,792

83

Up 17 Radha Krishna Radha Krishna 719,229 17,289

82

No variation 18 Yatra Yatra 2,393,580 4,060

81

Down 19 POPxo POPxo 2,884,350 2,035

81

Up 20 MakeMyTrip.com MakeMyTrip.com 2,288,434 3,026

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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