Facebook Global Brands - Inde

Total: 277

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Fastrack Fastrack 9,286,300 405,429

97

Up 2 Myntra Myntra 4,390,839 227,506

94

Down 3 Flipkart Flipkart 7,821,070 106,076

94

No variation 4 Cadbury Bournville Cadbury Bournville 3,832,640 529,954

93

No variation 5 MakeMyTrip.com MakeMyTrip.com 2,364,544 117,809

90

No variation 6 Cadbury Celebrations Cadbury Celebrations 4,778,263 48,247

89

No variation 7 Lifestyle International Lifestyle International 4,653,633 37,229

89

Up 8 Craftsvilla Craftsvilla 6,912,234 13,096

88

Down 9 Kingfisher Kingfisher 7,427,105 14,797

88

No variation 10 Tata Docomo Tata Docomo 12,886,293 5,656

86

No variation 11 Reliance Digital Reliance Digital 4,562,145 15,502

86

Up 12 Godrej Appliances Godrej Appliances 2,505,818 18,739

85

Down 13 Mahindra XUV500 Mahindra XUV500 2,366,435 16,664

85

No variation 14 Telugu Desam Party Telugu Desam Party 3,505,524 7,441

84

Up 15 Mahindra Scorpio Mahindra Scorpio 3,213,880 10,825

84

No variation 16 Yatra Yatra 2,455,150 10,291

84

Down 17 Snapdeal Snapdeal 5,630,382 3,086

84

Down 18 HDFC Life HDFC Life 6,806,189 2,004

82

Down 19 POPxo POPxo 2,975,270 3,359

82

Up 20 CaratLane CaratLane 1,750,898 4,748

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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