Facebook Global Brands - Inde

Total: 279

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Fastrack Fastrack 9,286,566 401,593

96

No variation 2 Myntra Myntra 4,396,149 185,204

93

No variation 3 Cadbury Bournville Cadbury Bournville 3,832,833 533,341

92

No variation 4 Flipkart Flipkart 7,848,324 51,412

91

No variation 5 MakeMyTrip.com MakeMyTrip.com 2,368,758 117,846

90

Up 6 Craftsvilla Craftsvilla 6,928,809 20,985

89

No variation 7 Lifestyle International Lifestyle International 4,653,633 37,229

88

Down 8 Cadbury Celebrations Cadbury Celebrations 4,777,583 48,269

88

No variation 9 Kingfisher Kingfisher 7,427,474 18,188

87

Up 10 Mahindra Scorpio Mahindra Scorpio 3,214,604 18,442

85

Down 11 Paytm Paytm 2,153,861 18,021

85

Up 12 Godrej Appliances Godrej Appliances 2,508,022 18,741

84

Up 13 Mensxp Mensxp 3,245,649 8,437

84

Down 14 Tata Docomo Tata Docomo 12,884,816 3,614

84

Down 15 Mahindra XUV500 Mahindra XUV500 2,366,669 16,659

84

No variation 16 Telugu Desam Party Telugu Desam Party 3,507,790 7,585

84

Up 17 Yatra Yatra 2,456,529 10,368

83

Up 18 CaratLane CaratLane 1,752,144 10,314

83

Down 19 Snapdeal Snapdeal 5,655,059 2,709

83

Up 20 HDFC Life HDFC Life 6,813,102 1,308

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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