Facebook Global Brands - Allemagne

Total: 241

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 32,620,003 52,612

95

No variation 2 Mercedes-Benz Mercedes-Benz 20,955,307 17,074

91

Up 3 BMW BMW 20,230,223 7,568

88

No variation 4 Puma Puma 18,929,519 7,059

87

Down 5 New Yorker New Yorker 3,437,025 35,354

87

Up 6 Siemens Siemens 485,658 156,005

86

Down 7 adidas Running adidas Running 7,953,524 11,812

86

No variation 8 Hugo Boss Hugo Boss 8,118,230 8,990

86

Up 9 ESA/Hubble ESA/Hubble 2,358,924 31,932

86

No variation 10 Trivago Trivago 11,203,225 4,693

86

Down 11 Zalando Zalando 5,370,804 9,864

85

Down 12 adidas Skateboarding adidas Skateboarding 3,163,688 14,850

84

Down 13 Volkswagen Volkswagen 32,296,480 1,108

84

No variation 14 adidas Soccer adidas Soccer 28,551,684 1,116

82

No variation 15 Davidoff Café Davidoff Café 609,409 38,686

82

No variation 16 Knorr Knorr 12,385,204 9,205

82

No variation 17 Nivea Nivea 21,412,427 1,717

82

Up 18 C&A C&A 9,972,891 1,632

81

Down 19 Kinder Riegel Kinder Riegel 2,046,200 4,993

80

Up 20 BMW Motorrad BMW Motorrad 3,057,896 3,143

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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