Facebook Global Brands - Allemagne

Total: 239

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 31,571,803 37,776

95

No variation 2 Mercedes-Benz Mercedes-Benz 20,884,651 24,022

93

Up 3 BMW Motorrad BMW Motorrad 2,996,405 53,034

90

Down 4 Puma Puma 18,649,994 7,431

88

Down 5 adidas Running adidas Running 7,905,716 11,487

88

Down 6 Porsche Porsche 11,404,017 5,277

87

Down 7 New Yorker New Yorker 3,423,538 20,511

87

Down 8 adidas Skateboarding adidas Skateboarding 3,139,254 26,688

87

Down 9 ESA/Hubble ESA/Hubble 2,315,310 23,661

86

Down 10 Hugo Boss Hugo Boss 7,950,976 5,535

86

Up 11 Allianz Allianz 1,189,115 32,776

86

Down 12 Trivago Trivago 10,284,079 3,190

86

Down 13 adidas Soccer adidas Soccer 28,435,380 1,552

85

Up 14 Zalando Zalando 5,093,545 5,958

85

No variation 15 Germany Tourism Germany Tourism 2,363,231 12,150

84

Down 16 Davidoff Café Davidoff Café 607,222 50,174

84

Down 17 Kinder Riegel Kinder Riegel 2,045,166 11,033

84

Down 18 Daimler Daimler 186,343 75,155

83

Up 19 Braun Braun 1,663,481 11,963

83

Down 20 Nivea Nivea 20,895,946 1,657

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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