Facebook Global Brands - France

Total: 414

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Louis Vuitton Louis Vuitton 20,822,440 365,850

99

No variation 2 Chanel Chanel 20,733,868 81,807

94

Up 3 Bugatti Bugatti 4,670,725 94,334

90

Down 4 Christian Dior Christian Dior 16,340,429 15,949

89

No variation 5 Bata Bata 4,517,694 45,120

88

No variation 6 Lacoste Lacoste 14,840,309 11,591

88

No variation 7 L'Oréal Group L'Oréal Group 2,136,267 68,617

88

No variation 8 Ciroc Ciroc 853,319 291,022

86

No variation 9 Cupid plc Cupid plc 981,312 449,450

86

No variation 10 Jennyfer Jennyfer 2,851,299 25,439

86

No variation 11 Moët & Chandon Moët & Chandon 2,298,496 22,435

84

No variation 12 Voyage prive France Voyage prive France 2,159,719 12,630

84

No variation 13 Orange Orange 26,505,307 1,097

83

No variation 14 Yves Saint Laurent Yves Saint Laurent 2,868,941 11,964

83

Up 15 Undiz Undiz 1,589,632 16,870

83

No variation 16 Activia Activia 5,685,600 6,578

83

No variation 17 Etam Etam 1,386,184 16,764

83

Up 18 Hermés Hermés 2,965,059 7,090

82

Down 19 Cartier Cartier 4,307,720 6,222

82

Up 20 The Kooples The Kooples 524,989 26,143

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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