Facebook Global Brands - Colombie

Total: 42

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Juan Valdez Café Juan Valdez Café 4,036,622 13,971

85

No variation 2 Old Parr Old Parr 1,341,370 13,366

82

No variation 3 Cerveza Aguila Cerveza Aguila 1,650,237 8,664

80

No variation 4 NotiMillos NotiMillos 443,008 7,852

78

Up 5 Creaciones Tejidas Creaciones Tejidas 386,877 2,551

75

Down 6 Leonisa Leonisa 853,926 1,057

75

Down 7 Éxito Éxito 1,646,318 348

74

No variation 8 Avianca Avianca 2,534,831 157

72

Down 9 Café de Colombia Café de Colombia 334,518 1,467

72

Down 10 Totto Totto 4,222,236 97

71

Up 11 Claro Colombia Claro Colombia 1,049,140 218

71

Down 12 Aguardiente Antioqueño Aguardiente Antioqueño 303,114 917

71

Down 13 ECOPETROL S.A ECOPETROL S.A 345,822 522

69

Down 14 Postobón Postobón 365,638 348

68

Up 15 Mundo Unico Mundo Unico 42,078 998

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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