Facebook Global Brands - Brésil

Total: 62

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Fini Fini 5,133,419 686,315

98

Up 2 Skol Skol 12,580,068 149,598

95

Up 3 Cacau Show Cacau Show 9,470,358 172,798

95

Up 4 Garoto Garoto 12,651,429 90,859

95

Up 5 Via Marte Via Marte 3,539,132 312,628

95

Down 6 Natura Brasil Natura Brasil 13,114,603 72,102

95

Up 7 Guaraná Antarctica Guaraná Antarctica 16,028,502 74,274

92

Up 8 Eudora Eudora 4,517,296 57,305

91

Up 9 Ruffles Brasil Ruffles Brasil 2,529,783 67,769

89

No variation 10 Hotel Urbano Hotel Urbano 12,255,779 8,333

89

Down 11 O Boticário O Boticário 13,565,055 5,508

88

No variation 12 Petrobras Petrobras 1,782,597 38,339

87

Up 13 Magazine Luiza Magazine Luiza 5,368,389 7,356

87

Down 14 Dafiti Dafiti 10,868,194 3,919

86

Up 15 Melissa (English) Melissa (English) 6,092,134 7,985

86

Up 16 Pão de Açúcar Pão de Açúcar 1,390,688 15,617

84

Up 17 GOL GOL 3,419,648 5,599

84

Up 18 TNT Energy Drink TNT Energy Drink 1,947,079 8,942

83

Up 19 Zaxy Zaxy 1,197,781 10,702

82

Up 20 Natura Natura 13,111,760 1,305

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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