Facebook Brands & Organisations

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 McDonald's Brasil McDonald's Brasil 11,349,910 1,617,494

94

Down 2 Facebook Brasil Facebook Brasil 15,527,322 1,050,624

93

Up 3 PlayStation PlayStation 38,519,454 248,539

92

Down 4 Louis Vuitton Louis Vuitton 20,822,440 365,850

92

No variation 5 Nike Nike 29,773,888 252,596

91

Up 6 Pepsi Arabia Pepsi Arabia 37,555,547 209,888

91

Down 7 Cacau Show Cacau Show 9,609,667 927,517

91

Up 8 Skol Skol 12,617,627 344,713

90

Down 9 Nike Football Nike Football 45,007,491 129,352

90

No variation 10 Netflix Brasil Netflix Brasil 8,869,121 334,291

90

Down 11 Samsung Brasil Samsung Brasil 3,977,607 859,329

90

Up 12 Cadbury 5 Star Cadbury 5 Star 3,323,619 1,002,292

89

Up 13 The White House The White House 2,972,390 1,442,657

89

Down 14 Fastrack Fastrack 9,286,566 401,593

89

Down 15 Corona México Corona México 7,165,590 485,378

89

Up 16 Windows India Windows India 11,913,097 277,716

89

Down 17 ICICI Bank ICICI Bank 5,073,443 462,482

89

No variation 18 Adidas Adidas 32,620,003 52,612

88

Up 19 C&A Brasil C&A Brasil 5,284,175 320,173

88

Down 20 Chanel Chanel 20,733,868 81,807

88


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Aromaterapia Nirvana Aromaterapia Nirvana

+95
2 Discover Hong Kong Discover Hong Kong

+83
3 Club Santa Monica Club Santa Monica

+81
4 Philip Morris International Philip Morris International

+78
5 San Miguel Brewery San Miguel Brewery

+78

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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