Alianzo Rank Local Brands - Espagne

Total: 2391

  # PROFILE
No variation 1 PP PP 65 76 67 58 0 0 0 49 83 0 58 0
No variation 2 PSOE PSOE 1 78 69 61 0 69 36 48 82 0 62 0
No variation 3 Policía España Policía España 1 86 76 58 0 0 0 57 71 0 0 0
No variation 4 Esquerra (ERC) Esquerra (ERC) 1 75 71 68 0 20 0 51 73 0 26 0
Up 5 Carrefour España Carrefour España 0 64 75 61 0 28 52 51 71 0 0 0
Down 6 Starbucks España Starbucks España 14 66 70 29 0 7 64 55 79 0 0 0
No variation 7 bcn.cat (Ajuntament de Barcelona) bcn.cat (Ajuntament de Barcelona) 50 68 63 60 49 20 39 52 58 0 58 0
Up 8 Universidad de Salamanca Universidad de Salamanca 0 61 44 50 71 51 47 43 80 0 0 0
Down 9 UPyD UPyD 0 76 60 62 0 34 0 11 78 0 0 0
Up 10 Ayuntamiento de Madrid Ayuntamiento de Madrid 0 76 66 54 1 27 36 49 59 0 0 0
Down 11 Izquierda Unida Izquierda Unida 1 75 72 64 0 0 0 0 75 0 0 0
Down 12 Dia España Dia España 1 55 71 60 56 30 0 48 58 0 0 0
Down 13 Real Academia Española Real Academia Española 1 76 42 36 0 0 0 45 81 0 36 0
No variation 14 ING Direct España ING Direct España 68 62 58 73 66 64 29 0 63 0 0 0
No variation 15 Universidad de Deusto Universidad de Deusto 56 59 42 50 71 31 38 44 67 0 59 0
Up 16 Vodafone España Vodafone España 60 61 59 65 0 77 47 44 51 0 59 0
Down 17 Oysho Oysho 1 57 70 50 0 20 51 58 52 56 0 51
Up 18 Paradores Paradores 58 58 46 48 14 18 48 61 63 0 0 0
Down 19 Lidl España Lidl España 0 59 74 72 58 1 0 0 67 0 0 0
No variation 20 Generalitat de Catalunya Generalitat de Catalunya 70 68 39 52 38 0 0 0 81 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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