Alianzo Rank Global Brands - Pays Bas

Total: 190

  # PROFILE
No variation 1 Greenpeace Greenpeace 70 85 79 76 40 54 59 79 88 0 0 73
No variation 2 KLM KLM 72 81 64 78 87 90 60 80 86 72 0 80
No variation 3 Philips Philips 4 71 74 74 82 48 59 61 90 76 53 75
No variation 4 Shell Shell 0 78 83 79 86 47 0 53 84 0 0 0
No variation 5 Tommy Hilfiger Tommy Hilfiger 50 77 82 66 68 81 70 87 21 0 0 0
Up 6 Booking Booking 34 61 63 42 66 73 72 56 63 59 0 0
No variation 7 Here Technologies Here Technologies 64 62 69 56 39 0 0 45 65 0 0 0
Down 8 Heineken Heineken 0 57 67 64 74 0 0 47 73 0 0 0
No variation 9 Adidas Originals Adidas Originals 28 84 78 79 0 55 0 95 0 92 38 74
No variation 10 AkzoNobel AkzoNobel 0 56 58 57 58 0 0 45 71 0 27 0
No variation 11 Hunkemöller Hunkemöller 1 58 69 59 49 0 73 58 51 0 0 0
No variation 12 Scotch & Soda Scotch & Soda 1 54 68 57 58 34 59 72 40 0 0 0
No variation 13 ING Group ING Group 0 61 62 42 58 0 0 0 75 0 0 0
No variation 14 Viktor & Rolf Viktor & Rolf 0 52 68 57 0 0 0 55 55 0 0 0
No variation 15 NXP Semiconductors NXP Semiconductors 48 60 60 0 0 0 0 19 65 0 0 0
No variation 16 Suitsupply Suitsupply 0 53 68 0 0 43 37 75 35 0 0 0
Up 17 TNT TNT 0 44 52 50 67 0 0 0 58 0 0 0
Down 18 Ketel One Ketel One 0 49 68 44 0 8 0 19 42 0 0 0
No variation 19 Rotterdam School of Management Rotterdam School of Management 45 49 53 47 67 0 0 52 18 0 51 50
No variation 20 Mexx Mexx 0 29 51 0 45 0 59 40 59 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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