Alianzo Rank Global Brands - Allemagne

Total: 387

  # PROFILE
No variation 1 BMW BMW 72 80 85 87 75 99 53 93 93 51 0 76
No variation 2 Mercedes-Benz Mercedes-Benz 63 86 85 84 1 96 66 92 90 0 0 80
No variation 3 Adidas Adidas 24 70 87 82 82 67 60 89 91 92 0 75
No variation 4 Porsche Porsche 0 80 83 85 70 78 70 66 86 0 0 0
No variation 5 Lufthansa Lufthansa 33 73 65 79 43 75 60 78 88 0 0 74
No variation 6 Siemens Siemens 43 68 70 67 89 43 0 51 85 0 0 64
No variation 7 Hugo Boss Hugo Boss 1 71 83 25 63 89 52 79 75 0 0 63
Up 8 Leica Camera Leica Camera 85 52 70 67 33 60 65 59 73 33 54 60
Down 9 Puma Puma 0 84 82 80 73 57 66 90 35 78 0 83
No variation 10 Daimler Daimler 75 62 64 69 85 0 0 51 80 0 0 0
Up 11 Karl Lagerfeld Karl Lagerfeld 0 67 74 56 0 16 0 85 78 0 0 0
Down 12 Bayer Bayer 0 64 68 55 75 40 34 47 89 0 30 0
Up 13 Zalando Zalando 50 52 78 61 69 46 68 73 63 0 0 0
Up 14 SAP SAP 75 69 66 61 86 74 38 0 81 0 0 0
Down 15 adidas Running adidas Running 0 74 80 75 0 0 0 0 91 0 0 0
Up 16 Audi International Audi International 5 59 68 0 80 72 79 58 88 0 0 1
Down 17 BMW Motorrad BMW Motorrad 0 66 77 77 0 67 55 58 64 0 0 0
No variation 18 New Yorker New Yorker 0 49 80 55 0 60 48 74 63 0 27 0
No variation 19 Smart Smart 50 48 71 66 0 0 61 63 60 0 0 70
No variation 20 Deutsche Bank Deutsche Bank 8 70 62 62 62 33 0 0 82 0 51 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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