Alianzo Rank Brands & Organisations - Brésil

Total: 808

  # PROFILE
No variation 1 Petrobras Petrobras 21 70 83 65 91 54 0 55 77 0 41 0
No variation 2 Lojas Renner Lojas Renner 16 58 86 78 67 88 77 65 55 0 0 0
No variation 3 Bradesco Bradesco 0 60 68 90 66 55 0 57 71 0 0 0
No variation 4 Guaraná Antarctica Guaraná Antarctica 0 67 94 86 0 58 0 60 46 0 38 0
No variation 5 Cacau Show Cacau Show 0 65 89 73 57 0 0 66 50 0 0 0
No variation 6 MRV Engenharia MRV Engenharia 1 67 78 73 65 79 0 60 48 0 54 0
Up 7 Itaú Itaú 1 64 70 90 85 54 0 59 49 0 0 0
No variation 8 Claro Brasil Claro Brasil 0 76 68 91 0 54 0 0 71 0 0 0
Down 9 Porto Seguro Porto Seguro 42 55 74 59 62 76 0 68 48 0 0 0
Up 10 Ambev Ambev 40 63 76 56 67 0 0 0 65 0 0 0
Up 11 Ipiranga Ipiranga 0 56 80 77 58 0 0 54 48 0 0 0
Up 12 Caixa Econômica Federal Caixa Econômica Federal 0 58 84 75 1 12 0 0 67 0 0 0
Down 13 Banco do Brasil Banco do Brasil 0 61 75 64 61 22 16 0 66 0 0 0
No variation 14 FGV FGV 0 59 69 59 75 81 36 58 44 0 0 0
No variation 15 Skol Skol 0 61 98 85 0 18 0 0 47 0 0 0
Up 16 Descomplica Descomplica 1 58 77 85 0 80 53 65 32 0 0 0
Down 17 Hotel Urbano Hotel Urbano 50 53 86 12 55 0 0 80 36 0 0 0
No variation 18 Sadia Sadia 0 49 66 70 0 0 0 49 55 0 0 0
Up 19 UFRGS UFRGS 0 54 65 64 36 0 0 0 64 0 0 0
Down 20 Bob's Bob's 0 54 95 73 27 7 0 62 15 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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