Youtube Local Brands - India

Total: 82

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Samsung Mobile India Samsungmobileindia 588,571 379,789,069

90

No variation 2 Idea ideacellularltd 191,657 146,656,051

90

No variation 3 Meri Maggi MERI MAGGI 97,777 55,749,961

82

Up 4 Aam Aadmi Party (AAP) Aam Aadmi 61,665 10,668,482

80

Up 5 L'Oréal India L’Oréal Paris India 70,574 66,004,711

79

Up 6 Pepsi India pepsiindia 87,385 77,543,808

79

Down 7 Bharatiya Janata Party (BJP) Bharatiya Janata Party 234,221 88,332,308

79

No variation 8 Royal Enfield Royal Enfield 72,241 24,818,078

79

Up 9 Axis Bank axisbank 15,761 21,305,648

78

Up 10 Sunsilk India Sunsilk India 17,238 25,636,437

78

Down 11 Airtel India INAirtel 242,491 184,458,355

78

No variation 12 State Bank of India TheOfficialSBI 82,295 88,736,058

77

Up 13 Nivea India NIVEAIndia 24,012 59,840,885

77

Down 14 Audi India audiofindia 83,359 44,087,182

75

Up 15 Lay's India yourlaysflavour 41,724 29,985,394

74

Up 16 Volkswagen India volkswagenvwin 42,976 35,054,274

74

Down 17 HDFC Bank HDFC Bank 54,132 30,747,879

74

Up 18 Sony Mobile IN SonyMobileIn 12,788 5,117,091

73

Down 19 Domino's Pizza India dominosindia 9,341 19,103,564

73

No variation 20 Maybelline New York India Maybelline New York India 74,089 28,856,309

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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