Youtube Local Brands - Colombia

Total: 43

No variation 1 Cerveza Poker CervezaPokerColombia 82,427 74,487,147


Up 2 Laopinion Colombia weblaopinion 17,369 22,770,452


Down 3 Bancolombia GrupoBancolombia 24,725 24,337,944


No variation 4 Policía Colombia POLICIA DE COLOMBIA 32,409 12,525,175


No variation 5 Olimpicastereo Colombia olimpicastereofm 35,293 16,535,462


No variation 6 Centro Democrático Centro Democrático Comunidad Oficial 16,380 9,917,652


No variation 7 Banco de la República de Colombia Banco de la República 15,526 3,903,541


No variation 8 Movistar Colombia movistarcolombia 33,840 91,108,738


No variation 9 UNIMINUTO Sede Principal CanalUNIMINUTO 2,960 1,232,557


No variation 10 Nissan Colombia NissanColombia 1,792 2,376,766


Up 11 Eluniversal Colombia eluniversalmedia 6,527 6,628,003


Down 12 ETB ETBCorporativo 15,554 11,596,484


No variation 13 Secretaría de Movilidad de Bogotá Secretaria Movilidad 1,749 2,598,447


Up 14 Secretaría de Movilidad de Medellín Secretaría de Movilidad Medellín 3,581 2,335,345


Down 15 Chiclets Colombia Dale Chiclets 1,898 1,002,954


Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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