Youtube Local Brands - Chile

  • Antofagasta
  • Arica y Parinacota
  • Atacama
  • Aysén del General Carlos Ibáñez del Campo
  • Biobío
  • Coquimbo
  • La Araucanía
  • Libertador General Bernardo O'Higgins
  • Los Lagos
  • Los Ríos
  • Magallanes y Antártica Chilena
  • Maule
  • Metropolitana de Santiago
  • Tarapacá
  • Valparaíso

Total: 26

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Movistar Chile movistarchile 32,314 65,783,312

80

No variation 2 Mundo LG Chile MundoLGChile 33,411 52,104,442

78

No variation 3 Ripley Chile RipleyChile 26,590 67,239,121

74

Up 4 Ministerio de Educación - Chile Ministerio de Educación Gobierno de Chile 5,471 1,918,099

66

Down 5 Google Chile ytgoogcl 12,321 3,209,695

66

No variation 6 Pcfactory Chile mediospcfactory 6,427 355,736

63

Up 7 Gobierno de Chile LAMONEDA 6,907 4,983,844

61

Down 8 umayor laumayor 3,458 5,955,366

60

No variation 9 La Ciudad de los Mineros Andres R 3,273 3,816,276

57

Up 10 Vtr Chile VTRChile 9,035 18,957,798

56

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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