Youtube Global Brands - Brasil

Total: 43

  # PROFILE SUBSCRIBERS VIEWS ranking
No variation 1 Bradesco bradesco 374,219 383,149,965

92

No variation 2 Magazine Luiza MAGAZINELUIZACOM 921,089 211,545,420

91

No variation 3 iFood ifooddelivery 190,995 272,400,090

91

No variation 4 Itaú BancoItau 347,002 436,215,977

89

Up 5 Skol Skol 156,781 123,383,131

87

Down 6 O Boticário boticario 540,825 237,052,865

85

Down 7 Oi (Brasil Telecom) oi 199,803 306,946,354

82

Down 8 Cacau Show CacauShowBR 31,667 106,579,209

81

Down 9 Natura Brasil naturabemestarbem 217,703 98,611,844

79

Down 10 GOL gol 83,111 56,462,724

76

No variation 11 Guaraná Antarctica guaranaantarctica 67,109 66,865,336

75

No variation 12 Eudora Eudora 42,760 8,622,559

73

No variation 13 Lacta lactaoficial 31,824 82,544,819

71

Up 14 Ambev ambevbrasil 35,542 48,309,144

68

Down 15 Banco do Brasil bancodobrasil 32,187 12,210,829

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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