Twitter Local Brands - Reino Unido

Total: 658

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Metropolitan Police @metpoliceuk 1,083,632 100

87

Up 2 Transport for London @TfL 2,208,821 59

86

Down 3 Adidas UK @adidasUK 822,382 292

85

Up 4 PlayStation Europe @PlayStationEU 885,419 37

85

Up 5 UK Parliament @UKParliament 1,327,626 14

83

Down 6 Visit London @visitlondon 589,896 24

83

Down 7 Greenpeace UK @GreenpeaceUK 164,563 93

82

Up 8 Amazon UK @AmazonUK 1,689,545 20

81

Up 9 RSBP (Royal Society for the Protection of Birds) @Natures_Voice 273,555 49

81

Down 10 Visit Britain @VisitBritain 364,949 22

81

Down 11 Cadbury UK @CadburyUK 299,325 242

81

No variation 12 Greater Manchester Police @gmpolice 558,669 18

80

No variation 13 Volvo UK @VolvoCarUK 52,334 515

77

Up 14 Selfridges @Selfridges 340,635 10

76

Down 15 B&M Stores @bmstores 69,287 445

76

Down 16 Domino's Pizza UK @Dominos_UK 258,397 59

76

No variation 17 Currys & PC World @curryspcworld 102,939 122

75

Up 18 British Heart Foundation (BHF) @TheBHF 304,239 6

75

Up 19 Bookdepository United Kingdom @bookdepository 41,614 77

75

Down 20 UNICEF UK @UNICEF_uk 225,031 7

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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