Twitter Local Brands - México

Total: 258

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 6,947,229 72

91

No variation 2 UNAM @UNAM_MX 2,933,821 65

88

No variation 3 PlayStation Latinoamérica @PlayStation_LA 1,019,520 21

80

Up 4 Semar @SEMAR_mx 756,594 20

79

Up 5 Gandhi @LibreriasGandhi 1,585,812 6

79

Down 6 Ticketmaster México @Ticketmaster_Me 1,431,873 5

78

Down 7 Xbox Mexico @XboxMexico 580,828 16

78

Up 8 Instituto Politécnico Nacional @IPN_MX 767,561 24

77

Down 9 Eleconomista México @eleconomista 358,941 5

76

Up 10 Nike México @nikemexico 517,949 21

76

No variation 11 Volkswagen de México @Volkswagen_MX 888,527 13

76

Down 12 Greenpeace Mexico @greenpeacemx 405,765 19

75

Down 13 El Palacio de Hierro @palaciohierro 815,700 7

75

Up 14 Mixup @MixupTeam 339,825 19

75

No variation 15 Sony Pictures Mexico @SonyPicturesMX 1,245,087 3

75

Down 16 Gobierno de Veracruz @GobiernoVer 389,410 20

74

Down 17 Coca-Cola México @CocaColaMx 657,458 7

74

Up 18 Sony Pictures Latam @SPE_LatinAM 1,421,785 2

74

Down 19 Converse Mexico @converse_mexico 643,209 9

74

Up 20 Secretaría de Movilidad de Jalisco @MovilidadJal 482,730 5

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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