Twitter Local Brands - Chile

Total: 71

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Gobierno de Chile @GobiernodeChile 1,082,584 153

86

No variation 2 Ministerio de Educación - Chile @Mineduc 266,588 19

75

Up 3 Cine Hoyts Chile @CineHoytsChile 1,515,914 2

72

Down 4 Movistar Chile @MovistarChile 392,538 6

72

Down 5 Uchile Chile @uchile 140,969 18

72

No variation 6 Subtel @subtel_chile 199,193 5

70

No variation 7 Movilh Chile @Movilh 154,549 11

69

No variation 8 LATAM Airlines Chile @LATAM_CHI 509,161 1

66

No variation 9 Poderjudicial Chile @PJudicialChile 83,305 3

64

Up 10 Chiletrabajos Chile @chiletrabajos 95,612 0

63

No variation 11 Glamorama Chile @GlamoramaCL 121,935 2

62

Down 12 Ripley Chile @RipleyChile 155,633 0

62

No variation 13 PC Factory @PCFactoryCL 49,758 3

62

Up 14 Chileatiende Chile @ChileAtiende 67,706 1

61

Down 15 Usach Chile @usach 31,106 3

61

No variation 16 Titi Aguayo @titiaguayo 96,643 3

61

No variation 17 Laborum Chile @LaborumChile 57,143 2

61

No variation 18 Mundo LG Chile @MundoLG 61,656 0

58

Up 19 Zmart Chile @ZmartGames 36,791 0

58

Down 20 Lan Airlines Spain @LATAM_ES 31,454 0

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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