Twitter Local Brands - Brasil

Total: 593

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Netflix Brasil @NetflixBrasil 3,070,320 812

91

No variation 2 Claro Brasil @ClaroBrasil 5,900,195 23

87

No variation 3 Greenpeace Brasil @GreenpeaceBR 1,917,903 31

83

No variation 4 Submarino @submarino 533,208 22

78

No variation 5 UNICEF Brasil @unicefbrasil 619,798 35

76

No variation 6 Ministério da Saúde do Brasil @minsaude 656,114 8

76

No variation 7 Observatorio da Imprensa @observatorio 573,075 4

75

No variation 8 Palacio do Planalto - Presidência da República do Brasil @planalto 734,670 5

74

No variation 9 Samsung Brasil @SamsungBrasil 529,749 12

73

No variation 10 Sony Pictures Brasil @SonyPicturesBr 142,928 26

72

Up 11 Igreja Universal do Reino de Deus @IgrejaUniversal 211,577 47

72

Down 12 Xbox Brasil @XboxBR 217,463 19

72

Up 13 Sebrae @sebrae 332,970 4

71

Down 14 MRV Engenharia @mrvengenharia 529,802 9

71

Up 15 Blogdacidadania Brasil @eduguim 49,163 64

71

No variation 16 Trivela Brasil @trivela 161,776 10

71

Down 17 Correiobraziliense Brasil @correio 620,163 2

70

Up 18 Ufsc Brasil @UFSC 76,684 31

70

Up 19 Em Brasil @em_com 460,284 3

69

Down 20 Puma Brasil @puma_br 114,833 89

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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