Twitter Global Brands - EE.UU.

Total: 20287

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 NASA @NASA 27,058,663 441

100

No variation 2 United Nations @UN 9,695,659 154

92

No variation 3 Unicef @UNICEF 6,697,480 235

92

No variation 4 SpaceX @SpaceX 5,294,080 543

91

Up 5 U.S. Department of State @StateDept 4,809,865 168

90

Up 6 Tesla Motors @Tesla 1,963,511 1,318

90

Up 7 U.S. Department of Defense @DeptofDefense 5,233,427 225

89

Up 8 Android @Android 10,015,858 123

89

Down 9 Microsoft @Microsoft 8,282,264 120

89

Down 10 Xbox @Xbox 12,402,353 90

89

Down 11 Victoria's Secret @VictoriasSecret 11,276,585 166

89

Down 12 Arby's @Arbys 691,192 9,735

89

No variation 13 Mozilla Firefox @firefox 2,826,560 110

87

Up 14 FBI @FBI 2,092,351 177

87

Up 15 Nike Jordan @Jumpman23 3,482,330 307

86

Up 16 Marc Jacobs International @marcjacobs 9,155,431 55

86

Down 17 Central Intelligence Agency (CIA) @CIA 2,217,248 259

86

Down 18 GitHub @github 1,676,696 200

86

No variation 19 Nike Store @nikestore 4,477,963 98

85

Up 20 Disney Parks @DisneyParks 1,557,739 140

85

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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