Twitter Global Brands - EE.UU.

Total: 20276

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 NASA @NASA 28,031,754 848

100

No variation 2 Unicef @UNICEF 7,031,676 669

93

Up 3 Xbox @Xbox 12,520,751 581

92

Down 4 Nike @Nike 7,339,948 2,202

92

No variation 5 United Nations @UN 9,956,227 161

91

Up 6 Microsoft @Microsoft 8,346,851 171

89

Up 7 Nike Jordan @Jumpman23 3,529,315 1,306

89

Up 8 U.S. Department of Defense @DeptofDefense 5,520,110 210

88

Down 9 Android @Android 10,094,346 87

87

Down 10 U.S. Department of State @StateDept 4,925,726 86

87

Up 11 FBI @FBI 2,148,042 336

86

No variation 12 Tide @tide 187,399 64,447

86

No variation 13 Victoria's Secret @VictoriasSecret 11,480,033 59

85

No variation 14 Pepsi @pepsi 3,065,426 328

85

No variation 15 Intel Corporation @intel 4,806,549 59

85

Up 16 GitHub @github 1,700,362 373

85

Up 17 Ford @Ford 1,046,076 341

84

Up 18 Central Intelligence Agency (CIA) @CIA 2,267,495 185

84

Up 19 Forever 21 @Forever21 2,308,996 179

84

Up 20 Marc Jacobs International @marcjacobs 9,246,020 24

84

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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