Twitter Global Brands - Reino Unido

Total: 1084

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Burberry @Burberry 8,675,918 304

89

No variation 2 Alexander McQueen @McQueen 1,940,372 96

81

No variation 3 Aston Martin @astonmartin 1,174,623 171

80

Up 4 Jimmy Choo @jimmychoo 1,547,912 55

78

Down 5 Bentley @BentleyMotors 955,135 112

78

Down 6 Rolls Royce Cars @rollsroycecars 795,432 155

77

Up 7 Jaguar @Jaguar 1,024,964 78

77

Up 8 BBC Learning English @bbcle 494,767 49

77

Down 9 Oxfam @Oxfam 849,248 12

76

No variation 10 Topshop @Topshop 1,318,416 9

76

Up 11 Raspberry Pi @Raspberry_Pi 376,960 32

75

Down 12 Land Rover @LandRover 684,976 72

75

No variation 13 Asos @ASOS 1,053,834 12

74

No variation 14 Ubuntu @ubuntu 290,545 38

74

No variation 15 Bitstamp @Bitstamp 304,900 71

74

Up 16 General Electric @generalelectric 442,101 25

73

Down 17 Dorothy Perkins @Dorothy_Perkins 126,879 299

73

Down 18 Green Man Gaming @GreenManGaming 175,314 106

73

Up 19 Bet365 @bet365 381,762 28

72

Up 20 Waterstones @Waterstones 235,981 26

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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