Twitter Global Brands - Reino Unido

Total: 1035

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Burberry @Burberry 8,442,893 30

87

Up 2 Alexander McQueen @McQueen 1,833,047 54

80

Down 3 Aston Martin @astonmartin 1,128,992 141

80

Up 4 Oxfam @Oxfam 839,763 21

78

Up 5 Jimmy Choo @jimmychoo 1,478,535 42

78

Down 6 Asos @ASOS 1,042,257 41

78

Down 7 Jaguar @Jaguar 966,443 84

78

Up 8 Virgin Atlantic @VirginAtlantic 562,383 83

76

Down 9 Topshop @Topshop 1,321,681 11

76

Down 10 Net-a-porter.com @NETAPORTER 877,991 15

76

Down 11 Raspberry Pi @Raspberry_Pi 358,201 35

76

Down 12 Bentley @BentleyMotors 905,779 50

76

Down 13 Land Rover @LandRover 636,199 71

75

Down 14 BBC Learning English @bbcle 462,322 17

75

Up 15 Lush Cosmetics @lushcosmetics 318,839 144

74

Down 16 Bet365 @bet365 374,367 51

74

No variation 17 Dorothy Perkins @Dorothy_Perkins 124,979 419

74

Up 18 Ubuntu @ubuntu 270,923 17

73

Down 19 Waterstones @Waterstones 203,890 32

73

Up 20 Nando's @NandosUK 1,516,216 20

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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