Twitter Global Brands - Suiza

Total: 124

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
Up 1 FIFA @FIFAcom 11,566,819 78

88

Down 2 WWF (World Wide Fund for Nature) @WWF 3,851,374 157

87

No variation 3 World Health Organization (WHO) @WHO 4,051,799 67

85

No variation 4 World Economic Forum @wef 3,204,490 33

84

Up 5 International Committee of the Red Cross - ICRC @ICRC 2,148,218 94

82

Down 6 Christian Louboutin @LouboutinWorld 2,959,057 50

81

Down 7 OHCHR (Office of the United Nations High Commissioner for Human Rights) @UNHumanRights 1,835,973 46

81

No variation 8 Hublot Genève @Hublot 634,098 50

74

No variation 9 TAG Heuer @TAGHeuer 368,802 21

71

Up 10 Novartis @Novartis 227,044 7

71

Down 11 Credit Suisse @CreditSuisse 304,969 15

71

Up 12 International Labour Organization (ILO) @ilo 100,544 29

70

Down 13 Patrón Tequila @Patron 235,785 56

70

No variation 14 World Trade Organization @wto 306,275 6

70

Up 15 Doctors Without Borders/ Médecins Sans Frontières (MSF) @MSF 101,654 29

70

No variation 16 IWC Watches @IWC 159,567 39

69

Up 17 IATA @IATA 158,321 11

69

Down 18 Audemars Piguet @AudemarsPiguet 189,392 24

68

Down 19 UBS @UBS 330,191 6

68

No variation 20 Omega @omegawatches 197,742 16

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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