Twitter Global Brands - España

Total: 1820

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Casa Real @CasaReal 807,775 93

77

No variation 2 Ciudadanos @CiudadanosCs 356,481 90

77

No variation 3 Spain Tourism @spain 266,455 32

74

No variation 4 Hawkers @HawkersCo 199,372 198

71

No variation 5 Zara @ZARA 1,294,370 0

71

Up 6 Renfe @Renfe 123,664 43

69

Down 7 Bershka @Bershka 439,089 6

69

No variation 8 El Corte Inglés @elcorteingles 261,546 16

69

No variation 9 AirEuropa @AirEuropa 226,591 23

69

No variation 10 PC Componentes @pccomponentes 262,865 19

68

Up 11 Iberia @Iberia 542,685 1

67

Up 12 OCU @consumidores 106,205 10

67

Up 13 UNED @UNED 98,606 6

67

Down 14 Seat España @tuSEAT 116,082 12

67

Down 15 Mango @Mango 797,180 0

67

Down 16 Estrella Damm @EstrellaDammEs 64,304 65

66

Up 17 La Casa del Libro @casadellibro 79,098 8

66

Down 18 Territorio Creativo @GoodRebels 115,731 0

66

Up 19 Riu Hotels & Resorts @RiuHoteles 120,523 11

66

Down 20 Vueling @vueling 276,715 2

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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