Twitter Global Brands - Francia

Total: 470

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Chanel @CHANEL 13,392,977 450

91

Up 2 Louis Vuitton @LouisVuitton 7,052,327 256

89

Down 3 Christian Dior @Dior 8,145,489 102

87

No variation 4 Unesco (United Nations Educational, Scientific & Cultural Organization) @UNESCO 2,831,884 103

85

No variation 5 Yves Saint Laurent @YSL 4,025,297 50

83

No variation 6 ESA (European Space Agency) @esa 785,540 48

81

Up 7 Sephora @Sephora 2,070,537 16

79

Down 8 FNAC @Fnac 203,112 568

79

No variation 9 Total @Total 699,566 102

77

Up 10 Jean Paul Gaultier @JPGaultier 1,512,826 18

77

Down 11 Lacoste @LACOSTE 1,029,208 16

76

Up 12 Cartier @Cartier 396,933 84

75

Down 13 Givenchy @givenchy 900,672 25

75

No variation 14 Paris Tourist Office @ParisJeTaime 287,940 25

73

No variation 15 Orange @orange 244,962 25

72

No variation 16 Balenciaga @BALENCIAGA 713,567 11

71

Up 17 Orange Business Services @orangebusiness 111,168 11

69

No variation 18 Peugeot @Peugeot 134,533 24

69

No variation 19 Maison Martin Margiela @Margiela 276,738 12

69

Up 20 Kenzo @kenzo 312,545 7

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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