Twitter Global Brands - Colombia

  • Amazonas
  • Antioquia
  • Arauca
  • Atlántico
  • Bogotá D.C.
  • Bolívar
  • Boyacá
  • Caldas
  • Caquetá
  • Casanare
  • Cauca
  • Cesar
  • Chocó
  • Córdoba
  • Cundinamarca
  • Guainía
  • Guaviare
  • Huila
  • La Guajira
  • Magdalena
  • Meta
  • Nariño
  • Norte de Santander
  • Putumayo
  • Quindío
  • Risaralda
  • San Andrés y Providencia
  • Santander
  • Sucre
  • Tolima
  • Valle del Cauca
  • Vaupés
  • Vichada

Total: 81

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Avianca @Avianca 817,460 8

71

No variation 2 ECOPETROL S.A @ECOPETROL_SA 210,381 13

67

No variation 3 Beticismo @Beticismo 84,822 53

67

Up 4 Libremercado @libre_mercado 33,927 15

64

Down 5 epm @EPMestamosahi 58,086 35

64

No variation 6 Café de Colombia @CafedeColombia 113,909 7

63

Up 7 Museo de Arte Contemporaneo de Monterrey @MuseoMARCO 51,787 7

62

Down 8 Juan Valdez Café @JuanValdezCafe 281,823 3

62

No variation 9 FerRubioA @FerRubioA 18,239 4

62

Up 10 Seobythesea @bill_slawski 22,719 3

61

Down 11 IE Business School @IEbusiness 74,870 1

61

No variation 12 Indra @IndraCompany 25,988 4

59

Up 13 Bolsamania @bolsamania 37,570 1

59

Up 14 Sanitas @sanitas 24,707 3

59

Up 15 NotiMillos @NotiMilloscom 71,714 5

59

Down 16 Universia @UniversiaES 45,410 0

59

Down 17 Claro Colombia @ClaroColombia 165,745 1

58

Down 18 Segib @SEGIBdigital 26,726 3

58

Down 19 Ferrovial @ferrovial_es 59,039 1

58

Down 20 Fpl @insideFPL 29,977 2

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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