Twitter Global Brands

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 NASA @NASA 28,031,754 848

100

Up 2 PlayStation @PlayStation 15,255,215 595

95

Down 3 FIFA @FIFAcom 11,727,430 949

94

No variation 4 Unicef @UNICEF 7,031,676 669

93

Up 5 Xbox @Xbox 12,520,751 581

92

Down 6 Nike @Nike 7,339,948 2,202

92

Up 7 Nintendo @Nintendo 934,425 7,744

91

Down 8 United Nations @UN 9,956,227 161

91

Up 9 World Health Organization (WHO) @WHO 4,193,775 669

90

Down 10 Burberry @Burberry 8,553,118 326

90

Up 11 Microsoft @Microsoft 8,346,851 171

89

Down 12 Chanel @CHANEL 13,504,947 199

89

Up 13 Nike Jordan @Jumpman23 3,529,315 1,306

89

Down 14 Puma @PUMA 1,568,254 764

89

Up 15 U.S. Department of Defense @DeptofDefense 5,520,110 210

88

Down 16 Louis Vuitton @LouisVuitton 7,146,083 217

88

Down 17 Mercedes-Benz @MercedesBenz 2,421,379 107

87

Up 18 Versace @Versace 4,420,770 367

87

Up 19 Android @Android 10,094,346 87

87

Up 20 U.S. Department of State @StateDept 4,925,726 86

87


Largest growth on Twitter (Last 30 days)


# Profile   Difference
1 OHCHR (Office of the United Nations High Commissioner for Human Rights) @UNHumanRights

+85
2 Urban Outfitters @UrbanOutfitters

+75
3 Ulta @ultabeauty

+72
4 Huawei Device @HuaweiMobile

+70
5 AdaptiveBlue @telfieapp

+69

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

View more

2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
View more

3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

View more