Twitter Brands & Organisations - Italia

Total: 501

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
Up 1 Versace @Versace 4,298,314 133

84

Up 2 Dolce&Gabbana @dolcegabbana 5,197,526 69

84

Down 3 Gucci @gucci 5,263,719 65

83

Up 4 World Food Programme / Programme Alimentaire Mondial @WFP 1,548,199 51

81

Down 5 Lamborghini @Lamborghini 1,653,517 137

81

Down 6 Giorgio Armani @giorgioarmani 3,382,315 52

81

No variation 7 Valentino @MaisonValentino 1,982,858 39

78

Up 8 Stella McCartney @StellaMcCartney 1,056,422 17

76

Down 9 Maserati @Maserati_HQ 896,416 104

76

No variation 10 Prada @Prada 923,756 33

75

No variation 11 Roberto Cavalli @Roberto_Cavalli 1,592,170 12

74

No variation 12 La Feltrinelli @LaFeltrinelli 758,019 28

74

No variation 13 Ducati @DucatiMotor 286,510 44

73

No variation 14 Partito Democratico @pdnetwork 236,313 70

73

No variation 15 Greenpeace Italia @Greenpeace_ITA 518,423 22

73

No variation 16 Fendi @Fendi 511,218 25

72

No variation 17 FAO @FAOnews 163,656 22

72

Up 18 UNICEF Italia @UNICEF_Italia 335,995 22

70

Up 19 Palazzo Chigi - Governo Italiano @Palazzo_Chigi 566,583 8

70

Down 20 Salvatore Ferragamo @Ferragamo 493,851 10

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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