Linkedin Global Brands - España

Total: 625

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Iberdrola Iberdrola 111,791 2,756

85

No variation 2 Mapfre Mapfre 148,312 1,511

83

Up 3 El Corte Inglés El Corte Inglés 126,724 2,046

82

Down 4 Seat España Seat España 57,592 3,100

81

No variation 5 Gas Natural Fenosa Gas Natural Fenosa 67,779 1,342

80

No variation 6 Desigual Desigual 105,084 2,075

77

Up 7 la Caixa la Caixa 58,383 1,347

76

Up 8 Mango Mango 251,864 4,103

76

Down 9 Banco Sabadell Banco Sabadell 64,253 1,070

76

Down 10 Bankia Bankia 20,435 444

75

Up 11 Cajamar Cajamar 9,629 248

74

Down 12 BBVA BBVA 223,721 359

73

No variation 13 Abengoa Abengoa 172,570 479

72

Up 14 Loewe Loewe 50,500 2,328

72

Down 15 Acciona Acciona 160,553 551

71

No variation 16 Tous Tous 35,701 858

71

No variation 17 Eroski Eroski 15,157 499

71

Up 18 Técnicas Reunidas Técnicas Reunidas 67,869 3,978

70

Down 19 Everis Everis 218,028 472

70

No variation 20 Vueling Vueling 68,535 1,681

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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