Linkedin Global Brands - Brasil

Total: 25

No variation 1 Petrobras Petrobras 727,277 6,421


No variation 2 Itaú Itaú 529,570 4,896


No variation 3 Pão de Açúcar Pão de Açúcar 267,537 4,053


Up 4 GOL GOL 139,972 722


Up 5 Gerdau Gerdau 186,735 3,808


Down 6 Ambev Ambev 373,665 7,585


No variation 7 Bradesco Bradesco 227,546 4,312


No variation 8 Stefanini Stefanini 115,447 904


No variation 9 Banco do Brasil Banco do Brasil 144,005 1,328


No variation 10 Cacau Show Cacau Show 103,971 961


Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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