Linkedin Brands & Organisations

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 Mercedes-Benz Mercedes-Benz 275,844 3,558

100

No variation 2 Microsoft Microsoft 3,228,005 3,290

97

Up 3 United Nations United Nations 699,576 7,518

91

Down 4 Pfizer Pfizer 1,692,326 4,821

91

Up 5 BP BP 1,488,980 4,650

90

Up 6 Nike Nike 1,307,810 3,571

89

Down 7 Chanel Chanel 539,153 16,395

89

Down 8 Tata Consultancy Services Tata Consultancy Services 1,301,923 3,796

89

No variation 9 HSBC HSBC 1,137,648 3,410

88

Up 10 McKinsey & Company McKinsey & Company 1,331,381 4,693

87

Up 11 Citi Citi 1,420,843 2,668

87

Up 12 DBS DBS 189,514 746

87

Down 13 Starbucks Starbucks 871,037 10,074

87

Down 14 Toyota Toyota 439,919 2,808

87

No variation 15 L'Oréal Group L'Oréal Group 1,212,034 1,861

87

Down 16 Alexion Alexion 61,612 2,791

87

No variation 17 Siemens Siemens 1,445,363 3,099

86

Down 18 Emirates Emirates 726,339 22,105

86

Down 19 Merck Merck 613,633 2,119

86

Up 20 Roche Roche 709,127 1,941

85


Largest growth on Linkedin (Last 30 days)


# Profile   Difference
1 J2 Global Communications J2 Global Communications

0
2 Lever Lever

0
3 inAccess Networks inAccess Networks

0
4 GoDaddy GoDaddy

0
5 Sitecore Sitecore

0

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Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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